Web & Digital Presence in Denver

Everything upstream lands here.

Ads, search, social and your profile all deliver people to the same place. If that place is slow, unclear, or unreadable to crawlers, every channel above it underperforms.

Which means you'll spend a year optimising the wrong thing, and the reporting will keep telling you the traffic is fine.

Website build or rebuild

Designed, written and built around what the site needs to do.

Technical foundation

Speed, crawlability, structure, redirects and clean URLs.

Schema and AI readability

Structured data, server-side rendering, crawler access, llms.txt.

Profile consistency

Your details identical across Google, directories and social.

Conversion paths

Forms, calls and booking flows that get used.

Analytics setup

Tracking that tells you what's actually happening.

Ongoing maintenance

Updates, fixes and content changes as they're needed.

Hosting and security

Handled, monitored, and not your problem.

Why this comes first.

Every channel you fund ends at the same place. Ads, organic search, social, your Google profile, the referral someone gives at a barbecue, all of it terminates on your website or your listing.

Which makes it the highest-leverage thing to fix and the most commonly deferred. Improving the destination lifts every channel at once; improving a channel lifts only that channel.

It's also where diagnosis goes wrong. When enquiries are low, the instinct is to buy more traffic. If the destination is the problem, more traffic makes it more expensive without making it better, and the reporting will keep showing healthy traffic while the phone stays quiet.

So the first thing we look at is what happens after arrival, how fast the page becomes usable, whether it's clear what you do, and how much work it takes to contact you.

Get that right and the same spend upstream produces more, which is the cheapest performance improvement available to most businesses.

Your details in every place they appear.

Your business exists in more places than your website, Google, Apple Maps, Bing, Facebook, industry directories, aggregators you've never registered with, and the details often disagree.

An old address, a disconnected number, a name with an extra 'LLC' in it. Each inconsistency weakens the entity, which affects local ranking and makes AI assistants less confident stating your details.

Auditing and correcting this is dull, finite work with an outsized effect, and almost nobody does it because it produces nothing visible on the website.

The maintenance matters as much as the initial fix. Aggregators re-publish stale data, so a listing corrected once will often revert unless it's watched.

We audit the places that matter, correct them, and re-check periodically. It's the least interesting section of this page and one of the highest-return things in it.

What breaks quietly.

Sites decay. A plugin update breaks a form. A redirect chain builds up after a restructure. An SSL certificate lapses. A staging site gets indexed. Each is individually small and none of them announces itself.

The form is the expensive one. A contact form that silently stops delivering can cost months of enquiries before anyone notices, and we've seen it more than once in sites we've taken over.

So monitoring is part of the service rather than an add-on: uptime, form delivery, page speed, crawl errors, broken links, and whether anything has fallen out of the index.

The point of continuous monitoring is that problems get found in days rather than at the next quarterly review, by which time the damage is already done and hard to quantify.

It's insurance, and like insurance you notice it exactly once, on the day it catches something.

The newer requirement.

A site can be perfectly good for humans and invisible to AI assistants, and most are. The requirements are mechanical and independent of design quality.

Can the crawlers reach you, GPTBot, ClaudeBot, PerplexityBot, Google-Extended, or does robots.txt block them, often by accident, often from a line added years ago for a different reason.

Does the page make sense without JavaScript. Several major AI crawlers don't execute it, so a site that assembles itself in the browser presents them an empty shell.

Are your facts stated as text and marked up as structured data, or locked in images and sliders where nothing can read them.

We check all of this and fix what fails. It's the same work that makes a site fast and accessible, which is why it's part of the build rather than a separate product.

The scope, concretely.

The website itself, designed, written, built and hosted, or rebuilt if you have one worth keeping.

The technical foundation underneath it: speed, crawlability, structure, redirects, sitemaps, and the schema markup that lets machines state your details accurately.

Your listings and profiles audited for consistency and corrected, then re-checked periodically because aggregators re-publish stale data.

Conversion paths built and measured, forms, call buttons, booking flows, with tracking that tells you which ones people actually use.

And ongoing maintenance: updates, monitoring, content changes, and the small fixes that otherwise queue up for a year because nobody owns them.

Stated plainly.

The domain is registered in your name, in an account you control. The hosting is yours. The code and content are yours. The analytics and search console properties are yours, with us added as users rather than owners.

If you leave, you leave with all of it, and the transfer is a short administrative task rather than a negotiation.

This is worth checking with anyone you're considering, including us. A meaningful number of small businesses discover at the worst moment that their site can't move because the agency owns the domain or built on a proprietary platform.

We'd rather retain clients by being useful. It's also simply better practice, a business ought to control the asset every other channel points at.

You also get access to edit it yourself, with training, whether or not you ever use it.

The honest filter.

If your site is fast, clear, converting and readable by crawlers, don't rebuild it. We'll tell you if that's what we find, and it does happen.

If the real problem is that nobody's arriving, the money belongs upstream in search or paid rather than in a redesign. A better destination with no traffic produces nothing.

If you need ecommerce at real scale, large catalogues, complex fulfilment, marketplace integration, there are specialists better suited than us and we'll name them.

And if you have an internal developer who can do this work, use them. We're worth paying when nobody owns it and it therefore doesn't happen.

The point of this section is that we'd rather have the short conversation now than take a retainer for work that isn't your constraint.

And what sets the pace.

A rebuild is typically around six weeks from start to live, and the pace is set by your reviews rather than by production.

Week one is discovery and audit. Weeks two and three are design and copy for your approval, the stage where most time is either saved or lost, depending on how quickly feedback comes back.

Weeks four and five are the build, which used to be the long pole and no longer is. Week six is testing, redirects, tracking and launch.

Listings and profile consistency work runs in parallel from week one, because it doesn't depend on the site being finished.

Where a business needs something live sooner, a smaller first release followed by additions is usually better than compressing review time, and we'll suggest it.

The part that goes wrong.

A rebuild that ignores what the old site earned can lose years of accumulated search equity in a weekend, and it's a common enough failure that it's worth naming.

The mechanics are unglamorous: map every existing URL to its replacement, redirect them permanently rather than dropping them, preserve the content that was actually ranking rather than rewriting it for freshness, and keep the internal linking that supported it.

Pages nobody visits can go. Pages earning traffic are treated as assets to carry across, and the rewrite has to at least match what they already said.

Then watch the index for a few weeks afterwards, because problems show up in crawl data before they show up in traffic.

The businesses this catches are usually the ones whose new site is objectively better and whose enquiries dropped anyway. It's avoidable, and avoiding it is mostly a matter of doing the boring list.

And what isn't extra.

Included in every monthly plan with no upfront build cost, the site, hosting, maintenance and listings work are part of the retainer rather than a project you buy and then maintain yourself.

As a one-off, builds are quoted as a fixed project price before we start, with page count and functionality setting the number.

There's no separate charge for content changes, small fixes, or the monthly technical monitoring. The commonest complaint about agency websites is the ticket-and-invoice cycle for a price change, and we'd rather not run that way.

Third-party costs, domains, premium plugins, stock imagery, are passed through at cost with your approval rather than marked up.

Five stars on Google. Every single one.

Smashburger · TRAX Analytics · Design Source · R2 Medical Clinic · Accendo Wellness · Roof Evolution · Pink Flamingo Lawn Services · Shield Funding · The Rail Yard · Turf Surgeons · Beltranscapes · NuIQ · Techniques Hair Shop · WideBase · Magnolia & Mint · Shelf Love · Station 6 Over 9 · YOLO TOLO · Doggy Dog World Rescue · Roundtable Labs · Juicy Marketing · Events @ Piney Creek · Estevez Realtor · The Situation Room

Find out where you actually stand.

A free 30-minute session with a marketing director. We'll look at your current web & digital presence, tell you what's holding it back, and give you an exact monthly number.